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Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens

Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in

Samuel Rose

Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

Five ways to combat smoking in video games

We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

Washington task force includes tobacco prevention and control in cancer moonshot recommendation

By including tobacco control and primary prevention in the Washington task force recommendations for the National Cancer Moonshot Initiative, tremendous stri

Two Gold CLIOs for Truth Initiative’s public education campaign: truth®

Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde

How an email from a grieving father inspired a Fortune 500 company to fight opioids

As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

Q&A: Helping college campuses go tobacco-free

Tobacco-free policies are proven to prevent young adults from starting tobacco use, help tobacco smokers quit, and reduce secondhand smoke exposure.

truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Concerns about health and mental health increasingly drive young people to quit vaping

Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

Protecting scientific integrity from tobacco industry interference

Historical films and TV depict smoking — not its harmful health impacts

Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film