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Corporate and non-profit leaders: Don’t give the tobacco industry a platform for its dangerous spin

There is simply no place for an industry that continues to cause millions of deaths annually to be taken as a serious collaborator towards solving the very e

Warner Series: Surgeon General challenges youth to #FinishIt

Despite great strides in reducing cigarette smoking, tobacco use remains an important public-health challenge according to U.S.

States can help finish the fight against tobacco by boosting funding for tobacco prevention

The states are missing a golden opportunity to save millions of lives and billions of dollars in health care costs because they continue to shortchange prove

Truth Initiative named top non-profit in Fast Company’s annual list of Most Innovative Companies for 2022

Truth Initiative has once again been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.

Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

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Action needed: Youth and marijuana

Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.

Monitoring the future reveals good and bad news underscoring need for education and regulation

New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

Tobacco is a social justice issue: Mental health

Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.

Tobacco is a social justice issue: Racial and ethnic minorities

Tobacco use disproportionately affects minority groups, who have a long history of being targeted by the tobacco industry.

Surgeon General's report confirms youth should not use e-cigarettes

The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.