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Why smoking remains higher in these Southern and Midwestern states
Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.
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New survey shows smoking among teens at historic lows and dramatic declines in vaping
The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.
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Widespread use of flavored products in young tobacco users
New research provides further evidence that younger tobacco users are more likely to use flavored products.
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What carrying a pack of cigarettes says about young smokers
Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv
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New ad lets the dogs out in push to end tobacco use
A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered
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New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists
While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free
The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout
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CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity
Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.
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