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Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?
New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi
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Youth Vaping Prevention & Resources to Quit
To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman
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2020 class of truth Ambassadors launch community projects
Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba
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Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program
Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.
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Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities
truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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truth and the Vans Warped Tour take their final ride
The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.
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When is crowdsourced data most useful for research?
Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.
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New survey shows smoking among teens at historic lows and dramatic declines in vaping
The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.
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Widespread use of flavored products in young tobacco users
New research provides further evidence that younger tobacco users are more likely to use flavored products.
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What carrying a pack of cigarettes says about young smokers
Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv
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New ad lets the dogs out in push to end tobacco use
A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered
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