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truth campaign focused on mental health significantly lowered e-cigarette use among young people

A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

Tobacco in Pop Culture

Senators urge MPAA to assign R rating to movies with smoking

The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

Youth-rated films nominated for Oscars feature more tobacco imagery than previous years

Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.

How can a Disney star and a compatibility quiz combat tobacco industry profiling?

A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco

Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco

truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on

Smoking in Films: 2021

The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.

JUUL keeps saying its popularity with young people is an accident

JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

Mailed tobacco ads rely on price discounts and youth-appealing themes

Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.

Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

These 10 youth-serving groups want to get smoking off movie screens

Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues