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  1. On the deceptive marketing of Natural American Spirit cigarettes

    We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat

  2. News Article News Article Research & Resources

    Truth Initiative applauds action to hold maker of American Spirit accountable

    Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.

  3. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  4. News Article News Article Research & Resources

    Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

    The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

  5. News Article News Article Research & Resources

    Truth Initiative CEO calls for FDA to ban menthol

    Truth Initiative® CEO and President Robin Koval called on the U.S.

  6. Research Article Research Article Research & Resources

    E-cigarette products sold on the market quadruple in just one year

    The number of unique e-cigarette products, many of which come in youth-appealing flavors, more than quadrupled from 453 in June 2021 to 2,023 in June 2022

  7. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  8. Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law

    A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To

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  10. Federal court orders FDA to issue final rule requiring graphic cigarette warnings

    A federal court ordered the FDA to issue a final rule mandating graphic health warnings on cigarette packs by March 15, 2020.

  11. 51 health groups urge administration to defend and enforce FDA rule for e-cigarettes, cigars

    Fifty-one leading health groups today urged the current administration to defend and fully implement the 2016 Food and Drug Administration (FDA) rule establi

  12. Report Report Research & Resources

    IQOS in the U.S.

    IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.