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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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CDC/FDA show seven of ten youth using tobacco use flavored products
The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014
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What does a tobacco “endgame” mean?
Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum
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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too
Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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2021 class of truth Ambassadors launch community projects
Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o
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Young leaders engage in tobacco prevention as truth Ambassadors
Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation
A protest outside JUUL’s D.C.
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5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic
Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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