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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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A national Healthy Homes Month reminder: Secondhand smoke kills
June marks National Healthy Homes Month, a good opportunity to focus on the dangers of secondhand smoke on children, nonsmoking adults and pets.
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truth campaign grabs 4 Effies, 2 Big Apple Awards
The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use
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17 more colleges and universities pledge to go tobacco/vape-free
Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.
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Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates
Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.
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Youth are interested in vaping prevention and quit resources – educators can help
Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n
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Featured partnerships
We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Alex Parks
Alexandra Parks is responsible for cultivating and establishing partnerships across different sectors, including national stakeholders, youth-serving organiz
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Young people urge White House to take action on menthol
Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.
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10 popular shows with the most smoking
Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being
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How state public health agencies can reduce menthol cigarette use
State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about
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