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  1. News Article News Article Research & Resources

    A national Healthy Homes Month reminder: Secondhand smoke kills

    June marks National Healthy Homes Month, a good opportunity to focus on the dangers of secondhand smoke on children, nonsmoking adults and pets.

  2. News Article News Article Research & Resources

    truth campaign grabs 4 Effies, 2 Big Apple Awards

    The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use

  3. News Article News Article Research & Resources

    17 more colleges and universities pledge to go tobacco/vape-free

    Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.

  4. News Article News Article Research & Resources

    Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

    Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.

  5. News Article News Article Research & Resources

    Youth are interested in vaping prevention and quit resources – educators can help

    Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n

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    Featured partnerships

    We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

  7. News Article News Article Research & Resources

    Young people urge White House to take action on menthol

    Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.

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    Our mission

    Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

  9. Our Team

    Alex Parks

    Alexandra Parks is responsible for cultivating and establishing partnerships across different sectors, including national stakeholders, youth-serving organiz

  10. News Article News Article Research & Resources

    10 popular shows with the most smoking

    Tobacco appears to be making an unwelcome comeback on the small screen, with shows “Stranger Things,” “The Walking Dead” and “Orange Is the New Black” being

  11. News Article News Article Research & Resources

    How state public health agencies can reduce menthol cigarette use

    State health officials can significantly reduce menthol cigarette use by supporting local policies to restrict or ban its sale and spreading awareness about

  12. News Article News Article Research & Resources

    What you need to know about new synthetic nicotine products

    A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic