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  1. Banning menthol cigarettes should be top priority for FDA

    There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.

  2. New report shows that e-cigarettes can both harm and help the smoking epidemic

    A National Academies of Sciences, Engineering, and Medicine report outlines the evidence-based consensus on the health consequences of e-cigarettes.

  3. News Article News Article Research & Resources

    3 things to know about the foundation for a smoke-free world

    The public health community isn’t cheering about a new foundation claiming to help eliminate smoking. Find out why.

  4. News Article News Article Research & Resources

    Going back to school may lead to more vaping – here’s what educators and communities can do about it

    As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.

  5. News Article News Article Research & Resources

    Three key moments in the history of marketing tobacco to women

    How did smoking, which used to be socially unacceptable for women, become almost as common among women as men?

  6. Research Article Research Article Research & Resources

    Policies to reduce cigarette litter have strong support

    Nearly three-quarters (72.4%) of U.S.

  7. News Article News Article Research & Resources

    Where we stand: Child-resistant packaging and warning labels for ends

    Prompted by increases in calls to poison control centers related to exposure of children to nicotine, in late June 2015, the Food and Drug Administration (FD

  8. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  9. Page

    Our Impact

    Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.

  10. News Article News Article Research & Resources

    Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

    As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie

  11. Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities

    Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment

  12. News Article News Article Research & Resources

    What do tobacco advertising restrictions look like today?

    While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.