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5 things the tobacco industry didn’t do until it was forced to
Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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Truth Initiative applauds action to hold maker of American Spirit accountable
Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.
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How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic
A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all. We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovations to end tobacco use.
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show
F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”
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4 tips for quitting tobacco from Millie Martinez, a former menthol smoker
If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.
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How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health
As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention
The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.
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Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales
Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s
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