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New study: Access to a range of treatment options helps smokers quit
The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.
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6 tips for people trying to quit smoking
Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.
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FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America
Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<
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Where we stand: Regulating flavored tobacco products
Truth Initiative joined the African-American Tobacco Control Leadership Council to call for FDA to issue a rule banning the sale of all flavored tobacco prod
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CalPERS bet on Big Tobacco is bad economics for California
California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani
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#NoMentholMonday: Why menthol is a social justice issue
The marketing of menthol cigarettes toward African Americans is a social justice issue.
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Our Team
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Mary Dominguez
Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.
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The American public’s opinion of Big Tobacco
In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of
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Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users
Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.
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10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program
Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc
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Our Team
![Jessica Miller Rath Headshot]()
Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign.
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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