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What can streaming services do about exposing youth to on-screen smoking?

Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

Leading health groups demand film industry give R rating to movies that depict smoking

A coalition of health organizations has demanded that movie producers and distributors apply an R rating to all films that include depictions of smoking or t

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c

6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products

To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.

Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.

FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d

Truth Initiative Joins #StopHateForProfit Campaign

Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

Take Action

Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

Clear the Air Tennessee

Health organizations call on the walt disney company to terminate vice media partnership with PMI

A coalition of health organizations is asking The Walt Disney Company to encourage its partner network Vice to end its relationship with Philip Morris Intern

Tobacco use in South Dakota 2023

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in South Dakota.