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  1. News Article News Article Research & Resources

    Helping youth activists spread the truth about tobacco

    truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.

  2. Our Team

    Yashi Srivastava

    Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

  3. States still shortchanging prevention programs that save lives and health care dollars

    20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Mexico 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New Mexico 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.

  6. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  7. News Article News Article Research & Resources

    Big Tobacco forced to tell the truth with TV and print ads

    Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.

  8. FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction

    Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Maine 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Maine.

  10. Page

    The opioid crisis

    Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.

  11. Our Team

    Megan Jacobs

    As the Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design that is

  12. News Article News Article Research & Resources

    How the National Lung Cancer Summit can shine a light on the cancer moonshot

    Lung Cancer Alliance gathers in Washington, D.C.