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Christy Hartsell

Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

Tricia Kenney

Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

NYC This is Quitting Resources

Pharmacists and customers agree: Tobacco does not belong in pharmacies

Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco — a product that kills 1,300 people every day.

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

Young people take back the shelves and demand that pharmacies stop selling tobacco products

Pharmacies are a trusted source of health information and services.

truth campaign focused on mental health significantly lowered e-cigarette use among young people

A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use

5 ways tobacco is normalized in entertainment and pop culture

As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

Two years after the ban: How CVS continues to take on tobacco

When CVS announced its plans to ban cigarette sales in 2014, the media took note.

New study: truth campaign effective in shifting knowledge and attitudes about vaping

A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

truth® calls out tobacco industry for profiling disguised as target marketing

Tobacco is not an equal opportunity killer.