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  1. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  2. Research Article Research Article Research & Resources

    What helps smokers stick with an Internet quit smoking program?

    Smokers who use an Internet quit smoking program are more likely to stick with it if they connect with other members in an online social network.

  3. News Article News Article Research & Resources

    Q&A: How Big Tobacco preys on low-income communities

    University of Nevada, Reno, School of Community Health Science professor Dr.

  4. Page

    Youth smoking and vaping prevention

    We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.

  5. Research Article Research Article Research & Resources

    Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

    TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti

  6. After approving IQOS, FDA must fully use its powers to protect youth

    The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue

  7. News Article News Article Research & Resources

    Final deeming regulation at a glance

    The U.S. Food and Drug Administration (FDA) “deeming” regulation was released May 6, 2016 and published May 10, 2016.

  8. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  9. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  10. Research Article Research Article Research & Resources

    Concerns about health and mental health increasingly drive young people to quit vaping

    Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

  11. News Article News Article Research & Resources

    Big Tobacco forced to tell the truth with TV and print ads

    Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Mississippi 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Mississippi.