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Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

Tobacco is a social justice issue: Mental health

Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.

Why you should quit smoking before having surgery

In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

Tobacco is a Social Justice Issue

Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

Most young e-cigarette users say they want to quit vaping in 2021

According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

How to quit JUUL

If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

Lisa A. Watkins

Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

“Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-