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Most of JUUL's Twitter followers are underage
Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.
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Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Zyn rewards program follows Big Tobacco’s marketing playbook
Zyn rewards program follows Big Tobacco’s marketing playbook
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Our Team
![Sarah Shank Headshot]()
Sarah Shank
A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec
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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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Where we stand: Raising the tobacco age to 21
Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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