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  1. Research Article Research Article Research & Resources

    High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

    Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

  2. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  3. Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a

  4. News Article News Article Research & Resources

    3 tips for boosting success with an online quit-smoking program

    As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res

  5. Research Article Research Article Research & Resources

    Why racial and ethnic discrimination matters in the tobacco fight

    Racial and ethnic minorities exposed to tobacco marketing and who also report experiencing discrimination are more likely to smoke.

  6. News Article News Article Research & Resources

    Depression, anxiety more commonly reported by young adult menthol tobacco users

    Young adults who say they have used menthol tobacco products in the past 30 days are more likely to report symptoms of depression or anxiety, according to a

  7. News Article News Article Research & Resources

    Youth-rated films nominated for Oscars feature more tobacco imagery than previous years

    Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.

  8. truth® campaign successful in saving lives and preventing youth smoking

    Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.

  9. Research Article Research Article Research & Resources

    Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

    A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

  10. Our Team

    Stacey Younger Gagosian

    Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

  11. News Article News Article Research & Resources

    Increasing funding for state tobacco prevention key to reducing high school vaping

    Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

  12. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.