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Our Team
![Tricia Kenney Headshot]()
Tricia Kenney
Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper
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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
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A blueprint for tobacco control in indigenous communities
While American Indian and Alaska Native communities have a history of traditional tobacco practices, they’ve also been hit hard by the commercial tobacco ind
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Comprehensive review provides further proof that FDA should ban menthol cigarettes
A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Tobacco use in California 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.
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Expanding our mission with an opioid education and prevention campaign
Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa
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