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What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?

The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.

New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

4 key factors the FDA must consider during its first e-cigarette review

Reynolds American, Inc. announced Oct.

Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

After approving IQOS, FDA must fully use its powers to protect youth

The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

How the tobacco industry uses sponsored content in major media outlets to shift public perception

The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

truth® brand awareness proven to drive down vaping rates in young people

New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and

Smoking and mental illness: Meet the doctor helping patients quit

Hear from Dr. Steven Schroeder about why smoking among those with mental illness is a social justice issue that needs attention.

Big Tobacco forced to tell the truth with TV and print ads

Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.

Is fear of gaining weight getting in the way of quitting tobacco?

It’s true that many smokers put on weight after they quit, but understanding why can help you beat the odds.

Great Outdoors Month: Keep nature great by ending tobacco use

June is Great Outdoors Month; cigarettes and cigarette butts make up nearly 38 percent of all litter collected in the United States.