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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG
The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.
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2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation
The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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How local governments are countering industry efforts to sell cheap tobacco
Tobacco companies spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014 (the most recent figures availa
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CDC/FDA show seven of ten youth using tobacco use flavored products
The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014
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Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever
Disposable e-cigarettes sold in the U.S.
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Young people who vape are much more likely to become smokers, new research confirms
Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l
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Study highlights importance of strong local flavored tobacco policies, as federal regulation falls short
A new Truth Initiative study analyzing the strength and reach of local policies found that less than 1% of the population is protected by a strong local poli
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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Why the rise in youth e-cigarette use may be worse than we think
Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.
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