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  1. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative and Kaiser Perman

  2. Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer

    Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob

  3. News Article News Article Research & Resources

    5 keys to reversing the youth e-cigarette epidemic

    Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

  4. Page

    Who We Are

    Truth Initiative® is America’s largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all. We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovations to end tobacco use.

  5. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

  6. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

  7. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in South Carolina 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in South Carolina.

  9. News Article News Article Research & Resources

    Tobacco’s harmful impact on Hispanic and Latino Americans

    Tobacco companies have a history of targeting Hispanic and Latino Americans.

  10. First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

    Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

  11. Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

  12. Research Article Research Article Research & Resources