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  1. FDA needs to regulate premium cigars, not re-open the discussion

    The agency should focus on advancing life-saving rulings on all tobacco products, not open the issue up for comment and give the tobacco industry an opportun

  2. FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

    We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d

  3. Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products

    Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J.

  4. Truth Initiative and Kaiser Permanente Join Forces with EVERFI from Blackbaud to Teach Students About the Dangers of Vaping Cannabis

    Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

  5. New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

    While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

  6. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  7. New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens

    Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<

  8. News Article News Article Research & Resources

    E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

    New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl

  9. FDA’s first marketing denial orders on menthol e-cigarettes underscore substantial risks menthol and flavored products pose to youth and young adults

    Truth Initiative is encouraged by the FDA's decision to issue marketing denial orders for two Logic brand menthol e-cigarette products.

  10. News Article News Article Research & Resources

    Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds

    A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.

  11. US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes

    It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.

  12. Research Article Research Article Research & Resources

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.