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truth® campaign prevents more than 300,000 young people from smoking in one year
An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.
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4 foods and drinks that could help smokers quit
Certain foods and drinks can be a potential benefit—or burden—when trying to quit smoking.
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How tobacco companies have used women’s history and equality struggles to sell cigarettes
There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.
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California state pension fund extends tobacco divestment
CalPERS voted this week to continue its ban on investing in tobacco companies and to sell off its last $550 million worth of tobacco-related investments.
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Three key moments in the history of marketing tobacco to women
How did smoking, which used to be socially unacceptable for women, become almost as common among women as men?
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Youth fellows gain support for a tobacco-free Howard University
Truth Initiative youth activism fellows gathered more than 300 signatures from Howard University students at an orientation event to build support for a camp
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CDC highlights need for comprehensive smoke-free policies
New data from the CDC shows that half the country is not protected from the harms of secondhand smoke via comprehensive smoke-free laws.
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CDC report shows states need to pick up pace of tobacco control
Passage of state-wide comprehensive smoke-free laws and increases in cigarette taxes has stalled in recent years, threatening to undermine public health
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Hero in blockbuster teen video game “Overwatch” smokes cigars
Overwatch, a video game rated suitable for teens, features a hero who smokes cigars, part of a trend of games that show tobacco being marketed to use
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Truth Initiative names veteran health policy advocate to lead community and youth engagement
Truth Initiative brought on Amy Taylor to lead its community-level engagement and youth activism programs.
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#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
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#NoMentholMondays: The targeted marketing of menthols and African-American history
In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio
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