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JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts
A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction
The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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Truth Initiative Joins #StopHateForProfit Campaign
Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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Tobacco use in New York 2021
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.
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Tobacco and the environment
E-cigarette and cigarette waste can make its way into the environment where it pollutes water, air, and land with toxic chemicals, heavy metals, and residual
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