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Zyn rewards program follows Big Tobacco’s marketing playbook
Zyn rewards program follows Big Tobacco’s marketing playbook
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New study raises concerns that youth vaping nicotine may reverse declines in other drug use
New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d
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Vaping multiplies risk of COVID-19 in teens and young adults
Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.
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How e-cigarette brands are trying to link vaping with mental health
As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen
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What does using tobacco and other substances together mean for young people?
Original research conducted by Amy Cohn, Ph.D., from Truth Initiative reveals how alcohol and marijuana use among young adults are associated with many tobac
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How would smokers respond to cigarettes with less nicotine?
62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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How tax increases could impact e-cigarette sales
E-cigarette sales at convenience stores in Minneapolis increased significantly after Minnesota increased taxes on tobacco products in 2013, followed by a dec
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Quitting vaping in 2024: Top tips and resources
There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f
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What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?
The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.
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When and where do nonsmokers encounter tobacco advertising?
Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.
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