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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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2021 class of truth Ambassadors launch community projects
Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o
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How the National Lung Cancer Summit can shine a light on the cancer moonshot
Lung Cancer Alliance gathers in Washington, D.C.
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Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action
Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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Take Action
Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good.
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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3 takeaways from the National Cancer Institute report on tobacco-related health disparities
A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.
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#STOPPROFILING: Tobacco is a social justice issue
The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<
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Achieving health equity in tobacco control
Tobacco use is not an equal opportunity killer.
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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement
False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
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