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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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New study: Training educators on school e-cigarette policies critical for youth vaping prevention
Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.
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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people
A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.
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Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence
Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.
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JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic
Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the
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CDC Report Shows Rise in E-Cigarette Use Does Not Result in Decreases in Adult Smoking
The data tell an obvious and troubling story. E-cigarettes as currently marketed in the US serve primarily to grow the overall tobacco category.
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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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Public Health Groups Call on FDA to Deny Authorization of Sale For JUUL E-Cigarette Products
We call upon the FDA to take a strong stand for public health by denying products that do not meet the statutory requirement that manufacturers prove their p
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Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change
Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.
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E-cigarette CEOs admit under oath that they do not know all the harmful health effects of nicotine
Chief executives of major e-cigarette companies admitted, under oath, that their products can lead to nicotine addiction and that they do not know all of the
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56 Health and Other Organizations Back Trump Administration Plan to Remove Flavored E-Cigarettes from the Market
56 public health, medical, parent, educational and other organizations expressed strong support for the Administration’s plan to remove flavored e-cigarettes
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E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades
New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac
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