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Read this before trying to quit smoking ‘cold turkey’
Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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Examining JUUL’s role in the youth e-cigarette epidemic
Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and
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Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities
truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<
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3 things you can do about toxic cigarette litter
About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.
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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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Q&A: How a Hispanic-Serving Institution became tobacco-free
In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad
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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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How Twitter can help de-normalize menthol cigarettes
Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.
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Our top issues
In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.
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