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  1. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  2. News Article News Article Research & Resources

    Why is smoking still being glamorized in media and pop culture?

    Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

  3. Research Article Research Article Research & Resources

    E-cigarette users look to social media to circumvent flavored e-cigarette restrictions

    New Truth Initiative study underscores the need for comprehensive flavored e-cigarette policies that don’t leave loopholes for certain product types or flavo

  4. Research Article Research Article Research & Resources

    Vaping content on Instagram violates federal regulations and social media platform policies

    Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

  5. 2020 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  6. 2020 Annual Report

    We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.

  7. 2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  9. News Article News Article Research & Resources

    Investigation reveals tobacco companies are secretly using social media to promote smoking

    An investigation finds that tobacco companies are recruiting young people with large social media followings to be influencers for their cigarette brands.

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Alabama 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Alaska 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alaska.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Colorado 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Colorado.