Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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Annual Reports

Truth Initiative is a 501(c)(3) nonprofit organization and ​every year we report on our activities, achievements and progress. An independent audit of our financial statements is also conducted each year.

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Financial Statement

2014 Financial Statements

We have audited the accompanying consolidated financial statements of American Legacy Foundation and Affiliate (the...

Annual Report

2014 Annual Report

Change. Progress. Inspiration. The 15th year of our work in the fight to end tobacco-related...

Annual Report

2013 Annual Report

Refocused & Rededicated. We innovate and continue to change social norms around tobacco: truth® pushes...