In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.
Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.
Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.
Truth Initiative Schroeder Institute®
truth® campaign
Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.
Truth Initiative Schroeder Institute®
truth® campaign
Refocused & Rededicated. We innovate and continue to change social norms around tobacco: truth® pushes new boundaries through gaming strategies, we host a college concert tour and expand our grassroots summer tour, we do critical work with Head Start, and we protect the environment from the most littered item in the nation.
