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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.
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How digital tools can help tobacco users quit for good
With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h
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Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales
Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s
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5 things the tobacco industry didn’t do until it was forced to
Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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Smoke screens: Is tobacco use in youth-rated movies still a problem?
Tobacco use on screen is a public health concern because exposure to smoking imagery in movies can cause young people to start smoking.
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Summer truth tour takes on tobacco use with one goal: Finish smoking for good
School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans
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New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States
A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi
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Most young e-cigarette users want to quit, 1 in 3 has tried in the past year
A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac
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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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