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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

As streaming soars, these binge-worthy shows frequently depict tobacco

Watching shows in a compressed time may influence the amount and intensity of exposure.

Straight to vape

Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

Not Buying It: The Tobacco Industry's Rebrand

New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA

New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

How companies control where you see tobacco products and what policy can do about it

To combat the impact of tobacco marketing in stores, policies can regulate where stores can place tobacco products and ads.

How local and state governments are taking on in-store tobacco promotions

With most retailers and wholesalers receiving incentives to promote tobacco products, state and local governments are acting to reduce the impact of tobacco

Youth vaping declines during pandemic as young people report less retail and social access to products

Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

5 ways tobacco is normalized in entertainment and pop culture

As smoking becomes less socially acceptable and tobacco use rates continue to decline, entertainment media and pop culture don’t often reflect that reality,

First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.