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Featured Community Projects
Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.
Explore examples of youth activists in action.
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Where we stand: Tobacco and the cancer moonshot
Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.
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5 things the tobacco industry didn’t do until it was forced to
Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.
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Research shows need for FDA action on American Spirit's misleading cigarette packaging
Research shows that aspects of American Spirit cigarette packs lead U.S.
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Where we stand: Regulating flavored tobacco products
Truth Initiative joined the African-American Tobacco Control Leadership Council to call for FDA to issue a rule banning the sale of all flavored tobacco prod
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Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users
Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.
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Big Tobacco $20: States $1 = deadly ratio
Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc
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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®
Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde
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2021 class of truth Ambassadors launch community projects
Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o
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Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers
A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun
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