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    Apply for the Truth Initiative Tobacco/Vape-Free College Program

    The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.

  2. News Article News Article Research & Resources

    How tobacco companies have used women’s history and equality struggles to sell cigarettes

    There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.

  3. News Article News Article Research & Resources

    California state pension fund extends tobacco divestment

    CalPERS voted this week to continue its ban on investing in tobacco companies and to sell off its last $550 million worth of tobacco-related investments.

  4. News Article News Article Research & Resources

    Three key moments in the history of marketing tobacco to women

    How did smoking, which used to be socially unacceptable for women, become almost as common among women as men?

  5. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

  6. New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds

    Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis

  7. News Article News Article Research & Resources

    Truth Initiative applauds action to hold maker of American Spirit accountable

    Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.

  8. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  9. Research Article Research Article Research & Resources

    Internet tools can help smokers quit

    Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials

  10. News Article News Article Research & Resources

    CalPERS bet on Big Tobacco is bad economics for California

    California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani

  11. Research Article Research Article Research & Resources

    New report: Tobacco industry-funded group obscures its ties to infiltrate scientific journals

    Research by University of Bath and Corporate Accountability show that researchers affiliated with the Foundation for a Smoke Free World and its staff members

  12. San Francisco voters uphold a law banning the sale of flavored tobacco

    Voters took a stand against Big Tobacco, approving Proposition E, which prohibits local tobacco retailers from selling flavored tobacco products, including m