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How tobacco companies linked cigarettes and mental health

Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

Teaming up to give pets a voice in the fight to end tobacco use

truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

Are video games glamorizing tobacco use?

Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

Played: This year’s video games glamorize tobacco use to youth

Participants in a new survey of video game players said they felt tobacco or nicotine was portrayed negatively in only 6.5 percent of games where tobacco use

Old tactics, new products: how big tobacco targets women in e-cigarette marketing

The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

Teens stopped #CATmageddon and can now enlist pets to send their message to big tobacco

the truth® campaign is launching a #PEEtition drive to pressure Big Tobacco to admit that smoking kills pets, too.

Tobacco-control efforts need to double down after CDC recognizes success in reducing cancer rates

The Centers for Disease Control and Prevention touted the role that tobacco-control efforts have played in reducing cancer rates in the United States, an ack

New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

78 groups call for tobacco education in head start programs

We’re leading the charge with 77 other non-profit and government agencies, corporations and individuals to urge the U.S.

Happy 100th, National Parks! Now, how about going 100 percent smoke-free?

As the National Park Service celebrates 100 years, it has an opportunity to take another leap forward in its mission by going 100 percent smoke-free.