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  1. 56 Health and Other Organizations Back Trump Administration Plan to Remove Flavored E-Cigarettes from the Market

    56 public health, medical, parent, educational and other organizations expressed strong support for the Administration’s plan to remove flavored e-cigarettes

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  3. News Article News Article Research & Resources
  4. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  5. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  6. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  7. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    … than four times as likely to begin smoking cigarettes  within 18 months …

  8. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  9. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

  10. Report Report Research & Resources

    JUUL on YouTube

    … information related to harms and risks about JUUL products on YouTube. … using social media to promote smoking E-cigarettes: Facts, stats …