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  1. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    … Here’s how you can help them quit … News ArticleQuitting smoking / vaping Tools e-cigarettes cessation … from Truth Initiative®,  This is Quitting  and  BecomeAnEX® . Parents …

  2. News Article News Article Research & Resources

    EX Program: How employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  3. News Article News Article Research & Resources

    EX Program: how employers and health plans can save money and help people quit smoking

    Designed for employers, health systems and health plans to offer to employees and members, the EX® Program provides specialized treatment to help reduce the

  4. truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

    truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

  5. Our Team

    Megan Jacobs

    As the managing director of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to pr

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    Our top issues

    In our fight to end tobacco use, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use. These are our top issues.

  7. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?

  8. News Article News Article Research & Resources

    How much nicotine is in JUUL?

    … Tobacco Products E-cigarettes / Vaping JUUL e-cigarettes nicotine … in quitting?  Learn how to quit JUUL .) Before JUUL was …

  9. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  10. News Article News Article Research & Resources

    JUUL fails to remove all of youth’s favorite flavors from stores

    While the maker of JUUL is halting in-store sales of some sweet and fruity flavors, they will continue selling one of the flavors that is most popular with y

  11. News Article News Article Research & Resources

    Data suggest teens who use JUUL are not just experimenting

    More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.

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    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about tobacco and the industry behind it, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use and joins forces with collaborators committed to a tobacco-free future. In short: we seek, speak and spread the truth about tobacco.