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    Displaying 12 of 54 Search Results

  1. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    … entertainment contributes to the normalization of smoking, and the …

  2. Report Report Research & Resources

    A classroom crisis: How the youth vaping epidemic is impacting teachers

    As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco and the environment

    E-cigarette and cigarette waste can make its way into the environment where it pollutes water, air, and land with toxic chemicals, heavy metals, and residual

  4. News Article News Article Research & Resources

    These 10 youth-serving groups want to get smoking off movie screens

    Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues

  5. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  6. Research Article Research Article Research & Resources

    Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations

    Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p

  7. News Article News Article Research & Resources

    Smoking in movies directly influences youth smoking rates

    As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

  8. Monitoring the future reveals good and bad news underscoring need for education and regulation

    … a year of decline. The growth and normalization of vaping to consume …

  9. New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds

    Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis

  10. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  11. Report Report Research & Resources

    IQOS in the U.S.

    … very high brand recognition. Stop normalization of tobacco products . …

  12. News Article News Article Research & Resources

    Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

    Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.