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  1. News Article News Article Research & Resources

    5 ways tobacco is normalized in entertainment and pop culture

    … entertainment contributes to the normalization of smoking, and the …

  2. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in LGBT communities

    It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.

  5. Fact Sheet Fact Sheet Research & Resources

    Cigars: Facts, stats and regulations

    Truth Initiative summarized the truth about little cigars, cigarillos and cigars.

  6. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  7. News Article News Article Research & Resources

    These 10 youth-serving groups want to get smoking off movie screens

    … contributes to the perceived normalization of smoking. The …

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  9. News Article News Article Research & Resources

    Smoking in movies directly influences youth smoking rates

    As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh

  10. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  11. Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

  12. Young people join Truth Initiative® to demand action on youth vaping nicotine as mental health issue

    Young activists rally to raise awareness by calling on Capitol Hill decision-makers in Washington, D.C. during Moment of Action for Mental Health