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News Article Research & Resources
5 ways tobacco is normalized in entertainment and pop culture
… entertainment contributes to the normalization of smoking, and the …
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Report Research & Resources
A classroom crisis: How the youth vaping epidemic is impacting teachers
As the youth vaping epidemic continues to surge, schools are playing a central role in confronting and addressing the crisis.
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Fact Sheet Research & Resources
Tobacco and the environment
E-cigarette and cigarette waste can make its way into the environment where it pollutes water, air, and land with toxic chemicals, heavy metals, and residual
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News Article Research & Resources
These 10 youth-serving groups want to get smoking off movie screens
Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues
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News Article Research & Resources
Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Research Article Research & Resources
Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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News Article Research & Resources
Smoking in movies directly influences youth smoking rates
As smoking becomes a less socially acceptable behavior, movies are one of the few places where it continues to be portrayed positively — as normal social beh
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Press Release Press
Monitoring the future reveals good and bad news underscoring need for education and regulation
… a year of decline. The growth and normalization of vaping to consume …
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Press Release Press
New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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News Article Research & Resources
How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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Report Research & Resources
IQOS in the U.S.
… very high brand recognition. Stop normalization of tobacco products . …
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News Article Research & Resources
Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction
Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.
Displaying 12 of 54 Search Results