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4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.
Best Practice Example of Inspiring Tobacco-free Lives with The EX Program
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Tracing the racist tactics of the tobacco industry
Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.
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Young ex-vapers share their experience and advice on quitting vaping
Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.
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10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program
Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc
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New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens
Monitoring the Future shows that nicotine vaping among youth remained high in 2020 with 22% of 10th and 12th graders using e-cigarettes in the last 30 days.<
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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk
A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low
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Expanding our mission with an opioid education and prevention campaign
Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa
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Natural tobacco agreement fails to protect the public from misleading claims and imagery
Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (
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New study: Training educators on school e-cigarette policies critical for youth vaping prevention
Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.
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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use
Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.
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How are schools responding to JUUL and the youth e-cigarette epidemic?
Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.
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