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New research underscores need for FDA take action on misleading packaging
Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands
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30 youth leaders tapped for 2015-16 Youth Activism Fellowships
Truth Initiative has selected 30 young leaders to participate in its 2015-16 Youth Activism Fellowship program.
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75% of parents of middle and high schoolers support banning flavored e-cigarettes
More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<
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18 schools pledge to go tobacco-free through college program initiative
The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.
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How to reduce tobacco use in "social smokers"
Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.
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Played: Tobacco use widespread in video games played by youth
Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I
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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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4 out of 5 youth overestimate e-cigarette or cigarette use among peers
Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr
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Music videos popular with young people frequently feature tobacco imagery
Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.
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Surgeon General's report confirms youth should not use e-cigarettes
The Surgeon General’s report on e-cigarettes released today confirms the indisputable fact that youth should not be using nicotine or tobacco in any form.
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Young adults living in vulnerable D.C. communities see more flavored tobacco marketing
Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od
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Vaping more than triples odds that young people will use little cigars and other combustible tobacco products
New Truth Initiative research becomes the first to link e-cigarette and future cigar use.
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