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  1. News Article News Article Research & Resources

    Black leaders and public health groups call for ending menthol cigarette sales

    Many prominent Black civil rights leaders, faith leaders, public officials, and public health experts are calling for the White House to stop delaying and en

  2. FDA proposed rules to eliminate menthol cigarettes & flavored cigars will protect youth, save countless lives, end needless disease, and fight health inequities in America

    Truth Initiative applauds the Food & Drug Administration for taking historic steps to remove menthol cigarettes and all flavored cigars from the market.<

  3. News Article News Article Research & Resources

    Tobacco is a social justice issue: Mental health

    Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.

  4. News Article News Article Research & Resources

    Kicking off Black History Month with our first #NoMentholMonday

    Today marks the beginning of America’s 40th Black History Month.

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  6. White House Decision Not to Issue Final Menthol Rule Represents Huge Loss for Public Health, Social Justice

    The time to act is now, but instead the Administration has taken a pass on protecting public health and saving lives.

  7. News Article News Article Research & Resources

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

  8. News Article News Article Research & Resources

    Cigarette smoking has declined among 18-24 year olds but some disparities are cause for concern

    Smoking is on the decline among 18-24 year olds, however, smoking is increasingly a function of who you are, where you live, your income & your sexual pr

  9. News Article News Article Research & Resources

    Sex sells: A look at the tobacco industry’s use of sexual themes to sell products

    As the tobacco industry has evolved, companies continue to use sex to appeal to consumers and associate tobacco products with masculinity and virility.

  10. Research Article Research Article Research & Resources

    Menthol e-cigarette ads rose after FDA guidance restricted some, but not all flavored e-cigarettes

    The proportion of menthol-flavored e-cigarette ads sent by email more than doubled from 22.5% to 52.2% after FDA guidance restricted some, but not all flavor

  11. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  12. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.