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Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

Clear the Air Tennessee

2016 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards

Why the rise in youth e-cigarette use may be worse than we think

Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

A national Healthy Homes Month reminder: Secondhand smoke kills

June marks National Healthy Homes Month, a good opportunity to focus on the dangers of secondhand smoke on children, nonsmoking adults and pets.

truth campaign grabs 4 Effies, 2 Big Apple Awards

The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use

On the State of Racial Injustice in America

As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.

New study shows many young oral nicotine pouch users also smoke and vape

Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.