Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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    Displaying 1200 of 1203 Search Results

  1. Winner Award

    2018 Internet Advertising Competition

    Best Advocacy Integrated ad campaign

    Rainbow Lane

  2. Winner Award

    2018 Shorty Social Media Award

    Best multi-platform partnership

    Applying Logic

  3. Gold Award

    2018 David Ogilvy Awards

    Unexpected Targeting and Segmentation 

    #STOPPROFILING

  4. Inaugural Winner Award

    2018 Clarence B Jones Impact Award

    The Communications Network Award

    Be the Generation that Ends Smoking #FinishIT

  5. Silver Award

    2018 Effie Awards

    Disease Awareness & Education: Advocacy

    #STOPPROFILING

  6. Winner Award

    2018 Shorty Social Good Awards

    Best Use of Snapchat

    Twinkle Twinkle Little Dick

  7. Winner Award

    2018 Digiday Awards

    Best Advertiser in Video

    #STOPPROFILING

  8. Winner Award

    2018 OMMA Awards

    Content Marketing: Single Execution

    Have You Seen This Ad? (RICO)

  9. Winner Award

    2018 PRSA Thoth Awards

    Public Service 

    "Business or Exploitation?"

  10. Winner Award

    2018 PRSA Thoth Awards

    Best Use of Research  

    "Business or Exploitation?"

  11. Our Team
    Georges Benjamin Headshot

    Georges C. Benjamin

    Georges C. Benjamin, MD, is well-known in the world of public health as a leader, practitioner and administrator.

  12. Our Team
    Tricia Kenney Headshot

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively-driven communications leader, who brings a proven track record of strategic media and public relations exper