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  1. truth and the Vans Warped Tour take their final ride

    The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.

  2. Tobacco use rates among middle and high school students flatten in 2017

    After an encouraging decline from 2015 to 2016, progress has stalled and youth tobacco use rates remain virtually unchanged in all categories from 2016 to 20

  3. ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

    The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

  4. San Francisco voters uphold a law banning the sale of flavored tobacco

    Voters took a stand against Big Tobacco, approving Proposition E, which prohibits local tobacco retailers from selling flavored tobacco products, including m

  5. JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

  6. truth partners with Epiphone to donate custom guitars to high schools

    truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.

  7. Health groups file suit to expedite FDA review of e-cigarettes, cigars

    The lawsuit asserts that a delay in product reviews violates the law and has kept kid-friendly tobacco products on the market for years.

  8. FDA needs to regulate premium cigars, not re-open the discussion

    The agency should focus on advancing life-saving rulings on all tobacco products, not open the issue up for comment and give the tobacco industry an opportun

  9. Banning menthol cigarettes should be top priority for FDA

    There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.

  10. New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

    The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

  11. Less is more when it comes to the FDA’s game-changing nicotine reduction plan

    The agency’s stand on nicotine goes to the heart of the problem and addresses it at its core — dismantling a product that has been engineered to be as addict

  12. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.