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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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A look at how Big Tobacco infiltrated baseball
Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas
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How to support someone on their quit-vaping journey
If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.
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truth and Vans team up to spread life-saving messages
truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.
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2020 class of truth Ambassadors launch community projects
Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba
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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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Survey results show how Gen Z’s love of pets can help end smoking
Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp
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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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truth Ambassadors combat nicotine use through mental health and self-care efforts
Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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Youth activists call on decision-makers to declare vaping nicotine a mental health issue
Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and
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Young people urge White House to take action on menthol
Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.
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