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DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit

Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.

2020 class of truth Ambassadors launch community projects

Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

Unvaping America’s Youth

E-cigarettes drive overall youth tobacco use to highest rate in nearly two decades

New data from the 2019 National Youth Tobacco Survey show that 31.2% of high school students and 12.5% of middle school students are using some type of tobac

Zyn rewards program follows Big Tobacco’s marketing playbook

Zyn rewards program follows Big Tobacco’s marketing playbook

6 important things to know about IQOS, the new heated cigarette product

The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki

Old tactics, new products: how big tobacco targets women in e-cigarette marketing

The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

How the tobacco industry markets vaping nicotine as stress relief

Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s

New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market

A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h

Tobacco use rates among middle and high school students flatten in 2017

After an encouraging decline from 2015 to 2016, progress has stalled and youth tobacco use rates remain virtually unchanged in all categories from 2016 to 20