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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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4 out of 5 youth overestimate e-cigarette or cigarette use among peers
Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr
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Smoking rates decline steeply in teens in 2021
Youth smoking dropped to an all-time low in 2021, representing a colossal win for public health initiatives tackling smoking in young people, including those
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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What do tobacco advertising restrictions look like today?
While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.
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Going back to school may lead to more vaping – here’s what educators and communities can do about it
As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program
Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc
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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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